An Always-Present Recipe Box: ZipList Reaches 1M Users

Startup ZipList says 1 million users have used it to find and save more than 4 million recipes. The service launched less than a year ago. Users can search for recipes, save them, and convert them instantly into ingredient shopping lists. There's a mobile app so you can bring your list in the store. Founder and CEO Geoff Allen says that over time the strategy has shifted away from being a standalone site and app, and the company is now focused on working with publishers and other partners to offer recipe search and/or shopping list capabilities across the web. Publishers who add ZipList supposedly see, on average, a 15 percent increase in pageviews. The company is working with 125 partners ? including Martha Stewart, The Daily Meal, and Ming Tsai ? and Allen says he wants that number to increase dramatically, because ZipList's recent growth shows that the strategy is paying off.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/a0K_blYVhUE/

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